Fittingly the battle over BLM in the UK is being fought on tea fields…
A very British row is brewing: two of the UK’s biggest tea brands have united in support of the Black Lives Matter protests under the #solidaritea hashtag in the face of a boycott from right-wing figures.
PG Tips and Yorkshire Tea, the second- and third-biggest tea sellers in the UK, appeared to swing the power of their brands behind the worldwide protests during exchanges on Twitter.
In response to a tweet from a right-wing Yorkshire-based YouTuber Laura Towler expressing satisfaction that her local brand had not come out in support of the movement, Yorkshire Tea tweeted a reply asking her not to buy its product.
“I’m dead chuffed that Yorkshire Tea has not supported BLM,” Towler tweeted on Monday, along with a smiley face emoji.
But Yorkshire Tea, which is owned by the Harrogate-based Bettys and Taylors Group, replied: “Please don’t buy our tea again. We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism.”
Laura@thisislaurat
What is going on?
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8:46 PM - Jun 8, 2020
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It was soon joined by PG Tips which, in response to tweets calling for a boycott of Yorkshire Tea, tweeted: “If you are boycotting teas that stand against racism, you’re going to have to find two new brands now #blacklivesmatter #solidaritea”. PG Tips is owned by the consumer goods conglomerate Unilever, which also makes Marmite and Pot Noodle among many other products.
PG tips @PGtips
Replying to @bonmarche946 and 2 others
Yeah it does suck, Pamela. If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now. #blacklivesmatter #solidaritea
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9:31 PM - Jun 8, 2020
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As debate raged among politicians about the course of the protests in Britain, the exchanges brought a flurry of support for the tea brands and calls for others to align themselves with the BLM campaign.
Felicity Hannah @FelicityHannah
I think #solidaritea is the most British corporate statement imaginable. And I like it. https://twitter.com/pgtips/status/1270091162972495874 …
PG tips @PGtips
Replying to @bonmarche946 and 2 others
Yeah it does suck, Pamela. If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now. #blacklivesmatter #solidaritea
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10:10 PM - Jun 8, 2020
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Dr Mike Galsworthy@mikegalsworthy
#solidaritea is the best hashtag I’ve seen in a long time.
There were also responses condemning the tea brands for what several called “virtue signalling” and Towler herself quickly changed her Twitter profile to revel in being “disavowed by Yorkshire Tea”.
The use of the pun #solidaritea was applauded by many as well, although that hashtag has been around for some years and has already been used to back a campaign against domestic violence.
Historically, the tea industry has been linked to the use of forced labour and very poorly paid workers throughout the British empire.