I mean, were they going to be insolvent if the market didn’t double in the last 5 years? Five years ago the S&P was at 2,294. Right now it’s 4,397 off a peak of 4,818. Let’s say it crashes to 2,200, which would be a P/E around 12.5. If the market went from 2,294 to 2,200 over these five years, would they be insolvent? If so, then they were playing with fire the whole time.
I think the point was that like Larry’s Batting Cages are not a multi-billion dollar company. Like Korea Telecom has a market cap of about $7 billion and they have 21,000 employees, 16.4M subscribers, and wholly unrelated subsidiaries.
A local business like a batting cage with maybe an arcade or something is worth maybe a few hundred grand to a million. Like I Googled it and found one in NJ for $450K. So we’re talking about being a few orders of magnitude away from a multi-billion dollar business.
Larry’s Batting Cages are competing with Amazon and WalMart?
Like OK, I’ll just give you that batting cages was a bad example, and I obviously picked your worst example to argue against. I’ll take your best example: a local Italian joint competing with national chains.
Why do they need to borrow a ton of money to leverage themselves to compete with Carraba’s or Olive Garden? Like I don’t think those chains are leveraged to buy pasta, I think they’re leveraged to open new locations and expand. If you’re going head to head, your main challenge is that they get cheaper prices on their supplies and ingredients because they’re buying a shit ton of it all in bulk.
So if you’re the owner of the local Italian spot, why do you need to be leveraged to compete with them? Like either you’re finding a way to pay the 20% more for supplies and ingredients and whatnot, and still turn a profit, or you’re not. Borrowing money doesn’t save you there unless you’re solving the problem while leveraged and then de-levering.
And if you need to be leveraged to compete with them, I’m sorry to say it, you’re probably not good at running this imaginary restaurant. Like, if I’m competing with Carraba’s I’m not trying to bring people in because my ravioli is a dollar cheaper even though I pay more for it. If I have to charge $18 instead of $14, that’s fine, my angle is that I’m a local business getting local ingredients and serving better food with better hospitality than the chains. I’m not going to spend a ton on advertising either, I’m local, so I can get away with some cheap mailers with a coupon, word of mouth, maybe a radio spot.
Like, I just tried a Mexican spot around me. They have two locations. I paid $6.50 for a breakfast burrito. I guarantee you they’re paying more for ingredients/supplies than Chipotle, they’re way cheaper, and they tasted way better. They seem to be doing just fine.
A stock market crash is not automatically a recession. Why do Larry, or the Italian restaurant guy, give a flying fuck what happens to Amazon or Tesla or Netflix stock prices? It’s $1.50 to hop in the cage and take 15 swings, it’s $18 for the ravioli, etc. Their supplies and ingredients don’t get more expensive. All they care about is that people locally still have disposable income to spend.
As long as there aren’t massive layoffs, people should have the same amount of disposable income to spend.
But you know what fucks Larry and the Italian restaurant guy? Inflation. If the cost of food and gas goes up, and incomes don’t, now people have less disposable income AND the ingredients and supplies get more expensive. Now they’re actually in trouble.
Show your work. Unemployment is 3.9% and there’s a labor shortage.