MSNBC talent and staffers are bracing for a major 2020 shakeup amid discussion of moving ratings-challenged Chuck Todd to a morning slot and execs talking with Fox News escapee Shepard Smith.
With the lackluster performance of Todd’s MTP Daily at 5 p.m.—“a hammock,” as one insider put it, between the robust ratings of Nicolle Wallace’s 4 p.m. show and Ari Melber’s 6 p.m. show—there has been talk of switching Todd to 9 a.m., as Page Six first reported.
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However, Todd is said to be resisting such a move. Several sources inside NBC cited the perception that his new slot would hurt him with an even bigger dip for any program that airs after the successful Morning Joe franchise.