I only mentioned today’s BBBY earnings as an example of how dumb the market / its participants can be (which is what allows for some easy trades). There were a few easy plays in BBBY, the most recent being to short it a few months ago when Ryan Cohen sold, during the 24-hour window when the WSB crowd was in denial that he sold. At that point, the stock was the coyote having just chased the road runner off a cliff. When it comes to the present, I think a fairly easy play is to buy a put option expiring in enough time for the company to be bankrupt by then. There are no shares available to short right now, but if any become available then that’s a play too, though I expect high volatility until the delisting.
Shorting GME is still an easy play, and the threat of random large pumps is mostly gone. The cultists are running out of things to hype as potential catalysts. They’re running out of places to move their goalposts to as every one of their many predictions the past two years has been wrong. The cult membership is shrinking and some are running out of money. The stonk doesn’t have the same energy it used to.
The same can be said of AMC. The time to short these tickers was forever ago, but they’re still good shorts now imo. AMC is next in line for bankruptcy after BBBY. But if I were gonna open a new short now, I’d wait until after the Thursday CPI.
Not every easy play involves a meme ticker, but most of my current plays aren’t what I’d call easy. Bear in mind the paper we were commenting on is about professional traders, which definitely isn’t me, and if someone like me has been able to find easy plays (and without much effort) then I’d bet they regularly find many more. But I don’t know how much of what they do is exploitative and how much is GTO. From what I skimmed of the paper, the authors based their conclusion on a toy experiment. But just because success in the Guessing Game predicted success in the Trading Game doesn’t mean those people’s real-market trading is akin to the Guessing Game, so I’m not sure how much the paper really tells us. I’ll give it a full read another time.
Admittedly, the 3 plays I mentioned here are just fundamentals plays. But in the past, when eg GME was pumping, the play was to forget about fundamentals, buy, and sell to a greater fool. Unlike normal tickers, the pump was telegraphed at every step of the way by people announcing exactly what they were gonna do. And there were plenty of greater fools to provide exit liquidity. Unlike say Dogecoin, where I assume everyone trading it knows it’s just a game of hot potato, GME/AMC/etc all had (and still have) true believers.
To your other question, for shorting you need a margin account and your broker’s approval to make shorts (which I’m guessing doesn’t come standard). Margin requirements vary by ticker; I don’t pay attention to them so I don’t have a ballpark figure off hand. I keep my leverage below 1 anyway. If it’s above 1 you’ll pay a small interest on the loan. Other than that and commission, there are borrow fees for each stonk you short, which regularly change even after you’ve already borrowed the shares. The size of the fee is a function of how heavily the stonk is shorted.
For buying puts/calls I think you just need Level 1 options approval. I have yet to buy any (though I should have at least once), but the transaction cost is the premium you pay to the writer, plus whatever fee the broker gets.