Similar for other foodstuffs, e.g. “meat”, “cheese”. They can be singular or plural uncountable, whereas “fruits”, “meats”, “cheeses” are plural countable. Uncountable nouns usually take a singular verb (e.g. water, liquid, herd). “People” is an interesting exception. “Company” seems to take either. English is weird.
I don’t know any of the above for a fact btw, just an educated guess.