Citation needed.
Yeah, “the phones are listening” for targeted advertising is pretty tin foily. That would be a bigger conspiracy than faking the moon landing. Every time device recording of much more limited scale has been discovered it immediately became a huge story.
Also, if you really thought your devices were listening to you on the reg, why would you just accept that and not do anything?
What may have happened is this: surf texts with his buddy, and they meet up. They both have their phones with them. The cookies combined with the location tracker notes that two people who know each other are meeting up at a bar. The bourbon that surf’s friend told him about was most likely something that his friend had been searching online. So the cookies make a determination: know each other + meet at bar = maybe surf will dig this same bourbon that the other phone user is in to.
This is why we’ll see ads that appear to be based upon the phones “listening”. It’s why boredsocial’s wife’s interests will sometimes result in ads on his phone, just like my partner’s interests will sometimes end up in ads on my phone. They know we are hanging out, so maybe we have xyz in common and the ad will be relevant.
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Well if phones were listening that’d like be a criminal violation in many places and presumably lead to additional data charges. Shame to suicide a billion dollar company for slightly better ad targeting.
Even more likely is Surf and/or his friend started seeing ads for that bourbon prior to meeting up without consciously being aware of it and that’s why they were talking about it in the first place.
Online Marketing works, at least it does for smart companies. I’m a DS guy at Wayfair Marketing, and trust me, we have teams that all they do is measure the incrementality of paying for the ad vs not, and determining bid price, etc. based on that and a target spend as a proportion of revenue.
Super old, but a quick synopsis
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The child trafficking firm?!
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I was shocked at how much tv advertising Wayfair was doing a couple of years ago. I’d read a long article on the data and strategy behind that.
A David Sklansky guy?
Math SAT 4 rolls?
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A victim of American bombing, ethnic Cambodian guerrilla Danh Son Huol is carried to an improvised operating room in a mangrove swamp on the Ca Mau Peninsula. This scene was an actual medical situation, not a publicity setup. The photographer, however, considered the image unexceptional and never printed it. 1970.
This picture blows me away.
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Amazing.
Bible=no copyright.
Constitution=no copyright.
This is a pretty solid grift.
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This was not a psycho-kid experiment (I anticipate a “lol, sure”)…I used the microwave for 2 minutes and 44 seconds and a I didn’t notice, but two ants had been in there. They were running around like nbd afterwards.
(then they got sprayed with cleaner and wiped up - so I did murder them, but I did not enjoy it!)
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Well thats good because exposing two ants to radiation then letting then escape is how you get science fiction movie monsters.
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This has to do with the size of the ants and not ants being resistant to microwave radiation.
You just weren’t trying hard enough.
Ants do die in the microwave, if you’re persistent. The physical process behind how microwaves work is called Dielectric heating. It’s about the interaction between the microwaves and molecules, especially water molecules. Ant molecules are the essentially the same as other molecules and will heat up in the same way. Thus, having a small size compared to the wavelengths of light does not protect an ant from microwaves.
Small size does afford an ant protection for other reasons, though. An ant’s small size means it can lose heat more quickly than a larger animal can, so if the air in the microwave is not very warm, the ant could potentially lose heat to the air and avoid overheating. Ants will also cool down quickly when the microwave is turned off.
Additionally, the electromagnetic waves in a microwave are Standing waves and have nodes - spots where the electric field is close to zero at all times. Sam pointed out that this means an ant could wander around inside the microwave until it came to a node, then stop there. This would prevent it from heating up much.
This warrants more variants on the experimant. I anticipate that if you try another time, the defiant behavior of your participants will not be persistant.
Ok then.
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Obviously marketing is way more complicated and far broader than just advertising, but one of my operating assumptions is that most of the things I actually want have little to no marketing spend behind them. I mostly use advertising as a signal of lower quality.
The tradeoff is search cost which is something I spend way too much “money” on trying to decipher which products and services actually have quality and value. Just the discovery phase itself is often a significant hurdle.